Effective Date: 22-07-2026
Last Updated: 22-07-2026
Privacy Policy for The B
Brazilian Hot Wax Company
At The Brazilian Hot Wax Company (“we”, “our”, or “us”), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, book appointments, or use our services.
The Brazilian Hot Wax Company is based in Soho, London, United Kingdom, and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Information We Collect
We may collect the following information:
Personal Information
- Full name
- Email address
- Telephone number
- Postal address (where applicable)
- Date of birth (if required)
- Appointment history
- Payment information (payments are processed securely by our payment
providers—we do not store full card details)
Health Information
Where relevant to your treatment, we may ask for limited health information, including:
- Allergies
- Skin conditions
- Medical conditions that may affect treatment
Pregnancy status (where applicable)
This information is only collected where necessary to provide treatments safely.
Website Information
When you visit our website, we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on our website
- Cookies and similar technologies
2. How We Use Your Information
We use your personal information to:
- Book and manage appointments
- Provide beauty treatments safely
- Contact you regarding your appointments
- Process payments
- Respond to enquiries
- Improve our services
- Comply with legal and regulatory obligations
- Send marketing communications (only where you have given consent)
3. Marketing
If you choose to receive marketing communications, we may contact you with:
- Special offers
- Promotions
- New treatments
- Salon news
You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
4. Legal Basis for Processing
We process your personal information under one or more of the following lawful bases:
- Performance of a contract
- Compliance with legal obligations
- Legitimate interests
- Your consent (where required)
Health information is processed only where necessary to provide treatments safely and in accordance with UK data protection laws.
5. Sharing Your Information
We do not sell your personal information.
We may share your information with trusted third parties where necessary, including:
- Payment providers
- Appointment booking software
- Email and SMS providers
- Website hosting providers
- Professional advisers
- Regulatory authorities where legally required
All third parties are required to keep your information secure.
6. Data Security
We take appropriate technical and organisational measures to protect your personal information against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
Despite our best efforts, no method of transmitting information online is completely secure.
7. How Long We Keep Your Information
We retain your information only for as long as necessary to:
- Provide our services
- Meet legal obligations
- Resolve disputes
- Maintain business records
Health consultation records may be retained for the period required by applicable legal or
insurance obligations.
8. Cookies
Our website may use cookies to:
- Improve website performance
- Remember user preferences
- Analyse website traffic
- Support online booking functionality
You can manage or disable cookies through your browser settings.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict processing
- Object to processing
- Request transfer of your data where applicable
- Withdraw consent at any time where processing relies on consent
To exercise these rights, please contact us using the details below.
10. Children’s Privacy
Our services are intended for individuals aged 18 and over unless accompanied by a parent or guardian where legally permitted. We do not knowingly collect personal information from children without appropriate consent.
11. Third-Party Websites
Our website may contain links to other websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page together with the updated effective date.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact:
The Brazilian Hot Wax Company
Soho, London
United Kingdom
Email: thebrazilianhotwaxcompany@gmail.com
Telephone: 0203 675 9400